Advertising Agency.
Australia's Leading Brand Communications Agency.
Our strength lies in making brands healthier and wealthier, and our ability to help brands find and tap into new energy. The energy that fuels growth, powers big ideas and breathes new life into the relationship between the brand and consumers.
At the heart of every brand is a business with a set of goals. Everyone has targets to meet, objectives to achieve and challenges to overcome. Our mission is to create intelligent brand communications that achieve these goals and ideally go well beyond them. The magic lies in brilliant, strategically sound ideas that ensure your brand and communication are unique and maintain their impact while at the same time building long-term value in your organisation.
Traffic teams are custom-built around our client’s unique business challenge, they bring multidisciplinary creative and strategic thinking to every stage of the engagement process.
Our Advertising Capabilities
Starting with devising the core ‘big idea’ and building from there, we create seamlessly integrated campaigns that resonate with the target market at every touchpoint, and importantly stay on brand.
With a rich heritage of award-winning creativity and proven effectiveness, our team creates compelling television commercials for all manner of categories for a variety of budgets and needs.
Our design team create impactful, effective outdoor communications that feature on buses, trams, trains, supersites, shopping centres, display villages, bus stops. Anywhere we can!
Print is not dead yet. From the broadest of newspapers, to the most niche magazine, our creative team craft highly impactful and inspiring print messaging that resonates with its intended target.
Often the most important channel in the overall media mix, our creative team are experts at crafting impactful communications across all digital channels, from banner ads, video content to social media.
Our media buying team pride themselves as much on their strategic thinking as their cost effective buying prowess, creating channel plans and schedules that are innovative and effective.
As a creative agency and production company, the creative vision is controlled from one source. Including Digital Campaigns, TV Commercials, Product & Brand films, Social Content, Design + Animation, Podcasts, Video Production.
Traffic PR handles media outreach using a tailored, well-researched approach designed to secure earned print and broadcast media. Our services include: Media relations, activations/events/launches, brand & cultural partnerships, crisis management, media training & leader & influencer marketing
Our planning team create highly detailed marketing and communications strategies that transform brand and businesses into more formidable, more profitable entities.
We know numbers are important and provide you with updated reports and insights regularly. We also optimise campaigns based on real-time analytics to ensure you are getting the most out of your social media.
Put your brand in front of a vast audience and get better results. A vital part of any social media campaign, we create optimised content, manage who sees it and retarget accordingly.
So whether you’re looking to drive brand awareness through social channels, better quality traffic from Google, more qualified leads or even just plain sales, the Traffic team of specialist experts will partner with you to ensure that every campaign is an unqualified success.
Here we analyse the market and develop an insight-led communication strategy that is aligned with the business strategy in a way that builds memorable and compelling relationships with the target market. A strategy that unites and guides the culture to act in a way that provides the brand with a differentiated market position.
Through our integrated services, Traffic manages the retail marketing calendars for many of our partners. From luxury goods, property, automotive professional services or food & beverage, our partners count on us to deliver exceptional creative brilliantly activate across the entire brand experience.
We help you stand out from the overflow of media that your customers consume with our beautiful content and targeted strategies. Our goal is to foster meaningful conversations across platforms, driving engagement, follower growth, website clicks and conversions. Content Creation and Production, Paid Advertising Campaigns, Audience Profiling and Segmentation, Dynamic Ads and A.I. Solutions
