Farizon

Background

Following a competitive pitch, Traffic was appointed as the lead agency for Farizon Australia, the next-generation electric commercial vehicle brand from global automotive giant Geely, and distributed locally by Jameel Motors. Our remit is to launch the brand into the Australian market and build its presence across every touchpoint — from brand and communication strategies, creative campaigns, “Vantastic” to social, content, communications, and website.

Traffic Leadership and Coordination Traffic will act as the lead agency for the Jameel Farizon Australian launch. The project will be led by Andrew Begg Founder & Executive Creative Director, and Sarah Jane Wilson, General Manager, ensuring effective and timely delivery within the required timeframes. Creative resources from both Traffic’s Melbourne and Sydney offices will support all campaign development and execution. Traffic will also manage and coordinate all third-party suppliers, ensuring a single point of accountability and seamless delivery across the campaign.

The Opportunity

Farizon is part of the Geely Holding Group, which also owns Volvo, Polestar and Lotus. As one of the fastest-growing new energy commercial vehicle brands in the world, Farizon’s entry into Australia represents a major milestone in its global expansion.

Spearheaded by the Farizon SuperVan — an all-electric, highly modular workhorse engineered for tradies, fleets, and future-focused businesses — the brand is poised to disrupt a category long dominated by diesel incumbents.

Our Approach

Traffic’s engagement spans every stage of the brand journey—from foundational strategy to creative execution. By shaping a connected ecosystem of brand assets and communications, we’re building a launch platform that is both bold and considered, grounded in a deep understanding of audience, product and market. From positioning and visual storytelling, to tone of voice and digital experience, this end-to-end approach allows us to shape a consistent and impactful brand experience across every touchpoint that reflects Farizon’s ambition to lead the next era of commercial mobility in Australia.

Solution

Traffic proudly led the launch of the Farizon SuperVan into the Australian market with the bold and energetic “Vantastic” campaign. As the lead creative and strategic partner, Traffic developed the full suite of brand and campaign assets required to bring the SuperVan to life across every touchpoint. The campaign included the complete creation of all photographic assets, social media stories and digital advertising content, supported by an integrated rollout across national dealer marketing channels. Traffic also developed and produced comprehensive dealer support materials, including brochures, signage, in-store displays, welcome packs, website content, and branded communications. The campaign was underpinned by a full brand strategy and communications framework, ensuring strategic alignment with Farizon’s business goals and market ambitions. In essence, Traffic was responsible for building and activating the brand from the ground up. The launch of the SuperVan has been a resounding success, establishing Farizon as a new force in the Australian commercial EV market. Building on this momentum, Traffic is now preparing to support the introduction of three new Farizon models into the Australian market.