Public Relations Experts.
Keeping you top of mind
Traffic PR provides a holistic suite of services including media relations, pre-development consulting, crisis management, event management and brand partnerships. We offer unparalleled experience working closely with leading reporters, publishers and producers across digital and traditional media, and engaging the most influential voices of the day. Journalism is in our DNA, and telling meaningful, well-executed stories is at our core.
Our Public Relations Capabilities
Traffic PR handles media outreach using a tailored, well-researched approach designed to secure earned print and broadcast media. Leveraging our 360° approach to brand building and Public Relations, we explore each appropriate story angle and media outlet (national and international), based on brand news and differentiators, seasonal opportunities and cultural moments, resulting in broad and impactful media coverage across multiple channels.
From large-scale thought-leadership conferences to intimate soireés and exclusive project launches, Traffic crafts bespoke events and experiences to generate buzz, activate influencers, secure media placements and connect with target audiences. With ties to the cultural tastemakers of the day in nearly every field, our team of experts knows first-hand how to launch and add brand value to projects and companies across a plethora of industries.
Collaborating with synergistic brands and institutions is a cornerstone of our philosophy. Through our extensive relationships in the worlds of art+culture, entertainment, lifestyle, and design, we are experts at curating partnerships to exponentially further our clients’ business objectives.
Traffic PR is highly skilled at handling crisis communications and mitigating negative publicity, and we work rapidly and efficiently to devise effective crisis management strategies. By carefully crafting our clients’ messaging and framing the debates, we keep reputations intact, achieve optimal results and prevent future controversies.
Our team regularly train executives and company spokespersons on how to most effectively deliver key messages in media interviews. From holding mock interviews to educating clients on how to control the conversation, we ensure that our clients can not only powerfully engage with the media, but also become “go-to’s” for their areas of expertise.
Utilising our extensive networks with prominent leaders and influencers, we enhance events, campaigns and products by arranging high-impact personal appearances. Whether we’re hosting VIP events or thought-leader seminars, our team maximises the value that these public figures bring, generating successful media opportunities and publicity for our clients.
