Brand Transformation Agency.

We are Traffic, an independent brand transformation agency in Sydney and Melbourne, making brands more formidable, profitable and powerful through our awarded Brand Metabolism™ process.

What We Do Best.

For 25 years, Traffic has been the brand transformation agency behind some of Australia’s most ambitious businesses, creating and transforming brands, places and digital experiences, from brand strategy and identity to place branding, websites and integrated campaigns.

Learn more about Traffic

Brand Creation & Transformation

From brand creation and transformation to strategy, naming, identity and integrated campaigns, we make brands more formidable and profitable through Brand Metabolism™.

Explore brand transformation

Place & Property

Place branding, masterplanned communities and property launches for developers and government, creating magnetic places people love to live, work and visit through Place Metabolism™.

Explore place & property

Digital

Websites, eCommerce, digital marketing, social media and performance campaigns that bring your brand to life online, designed to make an impact, convert and get real results.

Explore digital

Brand Transformation Agency FAQs.

What does a brand transformation agency do?+

A brand transformation agency helps businesses reposition, refresh or completely rebuild their brand so it stays relevant and drives growth. At Traffic, that covers everything from brand strategy and naming to identity, place branding, digital experiences and integrated campaigns, taking each brand from first insight through to launch.

What industries does Traffic work with?+

As a brand transformation agency, we work across property and place, automotive, retail and luxury, government and community, financial and professional services, and tourism. Our clients range from start-ups to national icons such as Brisbane Airport, Goodyear and Landcom.

What is Brand Metabolism™?+

Brand Metabolism™ is Traffic’s trademarked brand transformation process. It treats every brand as a living entity, assessing ten functional “cells”, from mission and equity to identity and culture, to diagnose what is holding the brand back and restore it to full health. Our Place Metabolism™ process applies the same thinking to places.

Do you work with businesses outside Sydney and Melbourne?+

Yes. While our studios are in Sydney and Melbourne, we work with clients right across Australia and internationally, including Brisbane Airport in Queensland and Indonesian property group Summarecon. Our work is often rolled out from Australia into markets across Asia Pacific.

Our Most Recent Projects.

Brand transformations, place brands and campaigns for clients including Brisbane Airport, Sealy Posturepedic, Landcom and Farizon. Explore each project below.

View all our work