Traffic consistently achieves remarkable results for clients seeking brand and brand transformation because we know how to unlock the secrets of competitive advantage using the Traffic Brand Process. We create bold strategies delivered on a fully integrated communications platform backed with organisational backbone and cultural commitment. Our key strength is the commercial savvy within the Traffic DNA and mindset. This creates the passion and energy that drives us to accomplish things that have never been done before. Our clients win incremental ROI through higher performance and their work is recognised internationally. We are incredibly proud of our many achievements, sometimes against exceptional odds.
We are a full-service integrated brand communications agency specialising in brand creation and transformation. Our strength lies in making brands healthier and wealthier and our ability to help brands find and tap into new energy. Energy that fuels growth, powers big ideas and breathes new life into the relationship between the brand and consumers.
Why we exist.
For over 20 years, we’ve been building brands and defining their stories in Australia and well beyond our shores. Our comprehensive Brand audits ensure our marketing strategies and award-winning campaigns are perfectly aligned with the purpose and goals of your business. We create brand experiences that people connect with, and campaigns that help our clients define and refine their stories. Everything with do is geared towards delivering results for your defined audience, customers, tenants, investors, stakeholders.
What we do.
We provide the full range of services required to create and control a brand’s interactions with its audience. From brand creation through to internal and external communication channels, our service model provides quality, consistency, efficiency and control at every level. We execute and implement our strategies and design through an integrated mix of channels that best connect with the desired target audience.
How we do it.
Our Brand process forensically diagnoses what is ailing a brand and provides effective remedies that ensure that the brand returns to full health as rapidly as possible. We interrogate the category, the product or service and the audience to identify the white space opportunities. We develop brands, communication and technology that achieve a relevant competitive advantage for our clients.
Our people
Our teams are crafted around our client’s unique business challenges, and they bring multidisciplinary creative thinking to every stage of crafting the brand story for our partners. By finding new ways of working together, we give ourselves the power to turn our ideas into powerful brand experiences. And by turning traditional client relationships into true partnerships, we ensure that we’re always doing the right thing, in everything we do.
Andrew
Begg.
CEO & Founder
With a career spanning almost 3 decades and experience transforming brands and businesses across 5 continents, Andrew Begg is one of the industry’s most accomplished brand transformation specialists. Having worked his way up through the world’s preeminent branding, advertising and design agencies, Andrew has skills in a breadth of disciplines. A designer by trade, he has spent 25 years cultivating his strategic, creative and digital skillset. Now, with a client portfolio boasting some 300 brand transformations, it comes as no surprise that Andrew is a specialist in an extensive number of industries. With a wealth of experience in retail, automotive & property, he truly has a unique strength of dexterity in the world of branding.
Andrew’s approach is simple. A natural perfectionist, he has an ability to see beyond the brand identity to more holistic, ‘bigger picture’ thinking. His method of branding involves the fusion of cultural & digital trends, customer insights and creative differentiation. What makes his work exceptional is his ability to predict future trends and break category norms. Andrew is a leader not a follower and the brands he has transformed are direct examples of his tenacious efforts to prepare businesses for the future.
Andrew understands the immediate and long-term problems and opportunities businesses face today. In 2000, he created Traffic, which specialises in brand and retail transformation. His personal experience with high-level business strategy means he understands the role branding plays in achieving tangible business objectives. Return on investment is paramount to the Traffic offering.
Sarah Jane Wilson Begg
Group General MangerSarah Jane Wilson is a highly experienced strategic senior communications, production and digital media executive.
Representing some of Australia’s most prominent businesses nationally including Sealy Posturepedic, Fibonacci, HCF, Pernod Ricard, Moet Hennessy, Western Sydney Airport, Brisbane Airport, Dahua Group Australia, Allam Homes, ABC Homes, NSW Land Registry Group, National Pacific Properties, Lotus Living, Fortis Developments, Parramatta Council, Development Victoria, and ICD Property, to name a few. Sarah also worked internationally in Singapore and Hong Kong where she lead the highly coveted Morgan Stanley, Macquarie Bank and ANZ accounts.
Sarah’s innate ability to deliver successful strategic communications, production, digital marketing plans and grand scale activations for major brands, has earned her a reputation as a leading expert in the creation of insight-led experiential marketing, digital, communications, events and sponsorship campaigns.
Sarah has a unique ability to help clients solve complex business challenges and seize opportunities to gain positive brand exposure across a multitude of touch points, whilst elevating thought leadership, driving content strategy and activations, and nurturing industry dialogue.
Key Traffic Staff
