We are Traffic, a fully integrated brand experience agency focused on making brands more formidable, profitable and powerful through our internationally awarded Traffic Brand Metabolism™ process.

Traffic consistently achieves remarkable results for clients seeking brand and brand transformation because we know how to unlock the secrets of competitive advantage using the Traffic Brand Process. We create bold strategies delivered on a fully integrated communications platform backed with organisational backbone and cultural commitment. Our key strength is the commercial savvy within the Traffic DNA and mindset. This creates the passion and energy that drives us to accomplish things that have never been done before. Our clients win incremental ROI through higher performance and their work is recognised internationally. We are incredibly proud of our many achievements, sometimes against exceptional odds.

We are a full-service integrated brand communications agency specialising in brand creation and transformation. Our strength lies in making brands healthier and wealthier, and our ability to help brands find and tap into new energy. Energy that fuels growth, powers big ideas and breathes new life into the relationship between the brand and consumers.

Why we exist.

For over 20 years we’ve been building brands and defining their stories in Australia, and well beyond our shores. Our comprehensive Brand Metabolism™ audits ensure our marketing strategies and award-winning campaigns are perfectly aligned with the purpose and goals of your business. We create brand experiences that people connect with, and campaigns that help our clients define and refine their stories. Everything with do is geared towards delivering results for your defined audience, customers, tenants, investors, stakeholders.

What we do.

We provide the full range of services required to create and control a brand’s interactions with its audience. From brand creation through to internal and external communication channels, our service model provides quality, consistency, efficiency and control at every level.  We execute and implement our strategies and design through an integrated mix of channels that best connect with the desired target audience.

How we do it.

Our Brand Metabolism™ process forensically diagnoses what is ailing a brand and provides effective remedies that ensure that the brand returns to full health as rapidly as possible.  We interrogate the category, the product or service and the audience to identify the white space opportunities. We develop brands, communication and technology that achieve a relevant competitive advantage for our clients.

Our people

Our teams are crafted around our client’s unique business challenges, and they bring multidisciplinary creative thinking to every stage of crafting the brand story for our partners. By finding new ways of working together, we give ourselves the power to turn our ideas into powerful brand experiences. And by turning traditional client relationships into true partnerships, we ensure that we’re always doing the right thing, in everything we do.



CEO & Founder

With a career spanning almost 3 decades and experience transforming brands and businesses across 5 continents, Andrew Begg is one of the industry’s most accomplished brand transformation specialists. Having worked his way up through the world’s preeminent branding, advertising and design agencies, Andrew has skills in a breadth of disciplines. A designer by trade, he has spent 25 years cultivating his strategic, creative and digital skillset. Now, with a client portfolio boasting some 300 brand transformations, it comes as no surprise that Andrew is a specialist in an extensive number of industries. With a wealth of experience in retail, automotive & property, he truly has a unique strength of dexterity in the world of branding.

Andrew’s approach is simple. A natural perfectionist, he has an ability to see beyond the brand identity to more holistic, ‘bigger picture’ thinking. His method of branding involves the fusion of cultural & digital trends, customer insights and creative differentiation. What makes his work exceptional is his ability to predict future trends and break category norms. Andrew is a leader not a follower and the brands he has transformed are direct examples of his tenacious efforts to prepare businesses for the future.

Andrew understands the immediate and long-term problems and opportunities businesses face today. In 2000, he created Traffic, which specialises in brand and retail transformation. His personal experience with high-level business strategy means he understands the role branding plays in achieving tangible business objectives. Return on investment is paramount to the Traffic offering.


General Manager – Melbourne

Jeremy King is an experienced agency hand who has worked in many of Australia’s leading agencies including Ogilvy, Publicis Mojo, CHE and GPY&R, on a number of iconic global and local brands such as Cadbury, Schweppes, Village Roadshow, Tourism Victoria, Nine Network, Austereo, Cricket Australia, Hard Yakka and Yellow Pages.

Jeremy has also spent two years working at one of Australia’s leading research/ brand strategy consultancies (The Lab) across a diverse range of clients such as Pacific Brands, the MMM Network, Don Smallgoods, Metricon and Betfair.

Sarah Jane Wilson Begg

Communications Director

Sarah Jane Wilson is a highly experienced and renowned senior PR executive in Australia. Representing some of Australia’s biggest brands, including ANZ, Sony Australia, Pernod Ricard and Polo Enterprises, Sarah has delivered strategic communications plans and major events with remarkable results and is a leading expert in the creation of insight-led experiential marketing,

events and sponsorship campaigns.

Boasting one of the juiciest black-books in the industry, Sarah has developed meaningful relationships with Australia’s media. Her contact list of editors, journalists, columnists, freelancers, stylists, publishers and bloggers covers media from business, property, luxury and lifestyle magazines, glossy monthlies, newspapers and their weekend lift-outs, television, radio as well as all the influential online outlets, news websites and lifestyle platforms. She also has close working relationships with many celebrities, models, sports personalities and high-profile families. No matter where you want to be seen, Sarah will leverage her insider knowledge and contacts to ensure your brand is not only top of mind but ­the­ most wanted or admired in its category. 

Key Traffic Staff

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