We are Traffic, a globally focused, communications, brand transformation and property marketing agency designing experiences that move people.

Traffic consistently achieves remarkable results for clients seeking brand and brand transformation because we know how to unlock the secrets of competitive advantage using Brand Metabolism. We create bold strategies delivered on a fully integrated communications platform backed with organisational backbone and cultural commitment. Our key strength is the commercial savvy within the Traffic DNA and mindset. This creates the passion and energy that drives us to accomplish things that have never been done before. Our clients win incremental ROI through higher performance and their work is recognised internationally. We are incredibly proud of our many achievements, sometimes against exceptional odds.

We are a full-service brand design agency specialising in brand creation and transformation backed by our design, advertising, strategic planning, direct response, digital, data analytics, creative and branded content divisions. Our strength lies in making brands healthier and wealthier, and our ability to help brands find and tap into new energy. Energy that fuels growth, powers big ideas and breathes new life into the relationship between the brand and consumers. Global brands like Goodyear to LendLease, Iron Mountain to local brands like Jellis Craig, we’ve created new momentum for brands across myriad industries.


CEO & Founder

With a career spanning almost 3 decades and experience transforming brands and businesses across 5 continents, Andrew Begg is one of the industry’s most accomplished brand transformation specialists. Having worked his way up through the world’s preeminent branding, advertising and design agencies, Andrew has skills in a breadth of disciplines. A designer by trade, he has spent 25 years cultivating his strategic, creative and digital skillset. Now, with a client portfolio boasting some 300 brand transformations, it comes as no surprise that Andrew is a specialist in an extensive number of industries. With a wealth of experience in retail, automotive & property, he truly has a unique strength of dexterity in the world of branding.

Andrew’s approach is simple. A natural perfectionist, he has an ability to see beyond the brand identity to more holistic, ‘bigger picture’ thinking. His method of branding involves the fusion of cultural & digital trends, customer insights and creative differentiation. What makes his work exceptional is his ability to predict future trends and break category norms. Andrew is a leader not a follower and the brands he has transformed are direct examples of his tenacious efforts to prepare businesses for the future.

Andrew understands the immediate and long-term problems and opportunities businesses face today. In 2000, he created Traffic, which specialises in brand and retail transformation. In the first few months of operation, Traffic won, Raine & Horne & Goodyear Dunlop Australia and since then has worked with over 200 brands including some of the world’s largest companies. His personal experience with high-level business strategy means he understands the role branding plays in achieving tangible business objectives. Return on investment is paramount to the Traffic offering.

Andrew continues to own 100% of Traffic 17 years after it inception. The business has a turnover of $7+ million and billings excess of $25+ million.


General Manager – Melbourne

Jeremy King is an experienced agency hand who has worked in many of Australia’s leading agencies including Ogilvy, Publicis Mojo, CHE and GPY&R, on a number of iconic global and local brands such as Cadbury, Schweppes, Village Roadshow, Tourism Victoria, Nine Network, Austereo, Cricket Australia, Hard Yakka and Yellow Pages.

Jeremy has also spent two years working at one of Australia’s leading research/ brand strategy consultancies (The Lab) across a diverse range of clients such as Pacific Brands, the MMM Network, Don Smallgoods, Metricon and Betfair.



In 2003 Austin was called ‘Industry stalwart’ by the Australian Financial Review following a marketing career spanning more than 50 years. He was appointed Advertising Manager, Bowater Scott in 1962 then moved to Melbourne Manager TCN9 in 1970.

Austin was the the founder of Y&R Melbourne office in 1972. He started Begg Dow Priday in 1975 where he created many of Australia’s most successful brands including Sorbent, Bob Jane T-Marts, SPC Baked Beans & Spaghetti, Monbulk Jam & BRW magazine.

Austin’s reputation has been built on successfully creating and transforming companies and brands to increase client sales and ROI. He joined Traffic in 2003 the same year he created a royalty concept for Cancer Council Aust which has now raised over $4m.


Digital Director

Prior to beginning work at Traffic as our Digital Director, Matt worked at digital agencies in both London and Toronto. Matt then returned to Australia with great international experience to run his own digital agency for over ten years in Melbourne.

Solving digital challenges and crafting meaningful connections with customers and brands lies at the core of every project he directs, be it web, mobile, social media or eCommerce. Matt has worked with a range of clients including Carlisle Homes, the Australian National Maritime Museum, Melbourne Airport, Metricon and many more, all with the brands essence at the forefront of all digital executions.

Since joining Traffic Matt has been the thought leader, strategist and implementer of all Traffic client digital projects. Matt lead the team that delivered the website and quote tool for petinsurance.com.au taking home over 11 awards in Australia and Internationally.

Recently his team developed and implemented Traffic’s exclusive Onsite property marketing digital eco-system.


Group Account Director

Our Senior Account Director, Karen has worked both client and agency side, including brand transformations, product and packaging development, e-commerce websites, ATL retail campaigns and everything in between.

At Traffic, Karen oversees most of our property clients including Jubilee – one of the largest masterplanned communities in Victoria. Having been through the process of buying land and building her first home, Karen is uniquely positioned to understand the market from a consumer point of view.

Her marketing background drives a need to manage every project to deliver above expected results, implementing key strategies and reporting to ensure a measurable, collaborative and accountable approach.
Karen’s property experience spans across Australia and overseas.

Key Traffic Staff

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