Australia's Property Marketing Specialists.

Intelligent Thinking. Inspirational Designs. Increasing Sales.

For 20 years, Traffic has been building brands for the biggest developers and agencies across Australia and well beyond our shores. Our comprehensive Traffic Brand Metabolism™ Landmark Process ensures our placemaking strategies and brand communications are perfectly aligned with the purpose and goals of your project. We create destinations and brands that people connect with and campaigns that help our clients define and communicate their key messages.

Everything we do is geared towards delivering results for your defined audience – customers, tenants, investors, and stakeholders. We create award-winning designs, well thought out strategies complemented by intelligent big picture thinking. Traffic delivers a smarter way to market property developments that drive enquiry and sales.

Infrastructure Projects

Inspiring ideas for cities, districts and neighbourhoods

Our globally recognised and awarded Brand Metabolism™ approach is our destination and placemaking process. Our strategies and plans bring authentic and inspiring experiences into destinations, big or small.

Discovery Workshops
Strategy & Positioning
Naming & Identity
Full Collateral & Digital Assets

Masterplan Communities

From the turning of soil to the last sale

We are experts in creating masterplan communities that are clearly positioned in the minds of potential residents by telling the community’s story in a compelling and differentiated manner. This makes destinations that Australians want to call ‘home’ for now and years to come.

Strategy & Positioning
Naming & Identity
Brand Collateral & Digital Experiences
On-going Lead-generation & Marketing

Town Centres

Creating world-class destinations that connect

We have a history of working with and creating some of Australia’s best brand and place experiences for destinations, retail and town centres, councils, cities and resorts, activating place and brand experiences that people love, engage with and embrace.

Discovery Workshops
Strategy & Positioning
Naming & Identity
Signage & Wayfinding

Luxury Residential

When luxury is a necessity

We have a proven history of conceiving and delivering brands for high-end hotels and resorts, commercial towers and luxury apartments throughout Australia and beyond. We understand the cues – strategically and executionally – that helps create and define a premium brand experience.

Strategy & Positioning
Naming & Identity
Brand Collateral & Digital Experiences
Signage & Wayfinding

Townhome Developments

Big picture thinking

Either as stand-alone projects or as part of a bigger development, from inner-city to further out in the suburbs, our depth of experience in planning, developing and marketing engaging, successful brands in the townhome space continues to grow in line with the increasing popularity of this lifestyle choice.

Strategy & Positioning
Naming & Identity
Full Collateral & Digital Assets
Experience Centre Design & Digital Activation

Seniors / Land Lease

When experience matters

We have a deep affinity and understanding of how to market effectively in this space. We create marketing strategies that are tailored specifically to the location and community, uncovering and understanding the key purchase drivers and barriers for the audiences identified. These foundations enable us to create brand identities and key messaging for campaigns that drive enquiry and purchase.

Strategy & Positioning
Naming, Brand Architecture & Identity
Brand Marketing Collateral & Digital Experiences
Traditional & Digital Media Campaigns

Placemaking

Connecting people with places

Our placemaking expertise creates cohesive, meaningful and connected communities for people to live and thrive in, transforming a location into a destination. We work with both public & private sector companies and deliver first-class experiences for their customers and communities.

Research, Strategy & Positioning
Naming & Identity
Brand Marketing Collateral & Digital Experiences
Signage & Wayfinding

Sales Centres

Converting visits into leads and sales

Our expertise in optimising the customer experience at this crucial point in the sales funnel is unrivalled. We create and execute seamlessly integrated customer journeys that feature intelligent, impactful design coupled with unique, class-leading digital technology.

Sales Journeys
Signage & Wayfinding
Interior Design & Fit-out
Digital Technology Integration

Our Property & Real Estate Case Studies

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