For 20 years, Traffic has been building brands for the biggest developers and agencies across Australia and well beyond our shores. Our comprehensive Traffic Brand Metabolism™ Landmark Process ensures our placemaking strategies and brand communications are perfectly aligned with the purpose and goals of your project. We create destinations and brands that people connect with and campaigns that help our clients define and communicate their key messages.
Everything we do is geared towards delivering results for your defined audience – customers, tenants, investors, and stakeholders. We create award-winning designs, well thought out strategies complemented by intelligent big picture thinking. Traffic delivers a smarter way to market property developments that drive enquiry and sales.
Our globally recognised and awarded Brand Metabolism™ approach is our destination and placemaking process. Our strategies and plans bring authentic and inspiring experiences into destinations, big or small.
– Discovery Workshops
– Strategy & Positioning
– Naming & Identity
– Full Collateral & Digital Assets
We are experts in creating masterplan communities that are clearly positioned in the minds of potential residents by telling the community’s story in a compelling and differentiated manner. This makes destinations that Australians want to call ‘home’ for now and years to come.
– Strategy & Positioning
– Naming & Identity
– Brand Collateral & Digital Experiences
– On-going Lead-generation & Marketing
We have a history of working with and creating some of Australia’s best brand and place experiences for destinations, retail and town centres, councils, cities and resorts, activating place and brand experiences that people love, engage with and embrace.
– Discovery Workshops
– Strategy & Positioning
– Naming & Identity
– Signage & Wayfinding
We have a proven history of conceiving and delivering brands for high-end hotels and resorts, commercial towers and luxury apartments throughout Australia and beyond. We understand the cues – strategically and executionally – that helps create and define a premium brand experience.
– Strategy & Positioning
– Naming & Identity
– Brand Collateral & Digital Experiences
– Signage & Wayfinding
Either as stand-alone projects or as part of a bigger development, from inner-city to further out in the suburbs, our depth of experience in planning, developing and marketing engaging, successful brands in the townhome space continues to grow in line with the increasing popularity of this lifestyle choice.
– Strategy & Positioning
– Naming & Identity
– Full Collateral & Digital Assets
– Experience Centre Design & Digital Activation
We have a deep affinity and understanding of how to market effectively in this space. We create marketing strategies that are tailored specifically to the location and community, uncovering and understanding the key purchase drivers and barriers for the audiences identified. These foundations enable us to create brand identities and key messaging for campaigns that drive enquiry and purchase.
– Strategy & Positioning
– Naming, Brand Architecture & Identity
– Brand Marketing Collateral & Digital Experiences
– Traditional & Digital Media Campaigns
Our placemaking expertise creates cohesive, meaningful and connected communities for people to live and thrive in, transforming a location into a destination. We work with both public & private sector companies and deliver first-class experiences for their customers and communities.
– Research, Strategy & Positioning
– Naming & Identity
– Brand Marketing Collateral & Digital Experiences
– Signage & Wayfinding
Our expertise in optimising the customer experience at this crucial point in the sales funnel is unrivalled. We create and execute seamlessly integrated customer journeys that feature intelligent, impactful design coupled with unique, class-leading digital technology.
– Sales Journeys
– Signage & Wayfinding
– Interior Design & Fit-out
– Digital Technology Integration
Traffic is the chosen brand agency by the premier real estate groups in Australia and Internationally to revitalise their brand and marketing communications to say ahead in the highly competitive sector. Traffic has transformed some of Australia’s oldest and youngest real estates groups like Raine & Horn, Jellis Craig, Harcourts International, The Professionals and many more. We help them improve their brand story and deliver it through world-class design and marketing and digital experiences. We create and execute integrated customer journeys that feature intelligent, impactful design coupled with unique, class-leading digital technology. If you’re missing out on your next listing you need to speak to Traffic today.
– Brand Creation
– Brand Transformation & Revitalisation
– Real Estate Portals & Platform Development
– Digital Technology & AI Integration
– Marketing & Listing Technology
See our most recent brand transformation here:
