Christmas Comes Together


Summarecon is one of the Indonesia’s leading property players specialising in the development of townships. Summarecon owns and operates some of the largest shopping centres in the Greater Jakarta region with 6 million customers going through their malls each year.

The strategy
Summarecon engaged Traffic to revitalise their brand and to implement an extensive media campaign across Jakarta. It was vital for the client that the agency had considerable experience working across the Asia Pacific region to ensure the brand refresh resonated with the local community.

Our solution
A revitalised campaign, launched across TV, Digital, Social and Out of home throughout Indonesia.

Related Work

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