Goodyear Autocare
New brand name to keep Goodyear running
Problem
In 2005 Goodyear Dunlop Tyres owned 40 outlets without common branding, values or business models. Traffic was briefed to develop a new branding and marketing strategy that would achieve market dominance over time.
Solution
New brand name ‘AUTOCARE’, new brand equity signal (Goodyear ‘JACK’) backed by a ‘One stop shop’ positioning and a promise – “We’ll keep you running”.
Results
Today, five years later Goodyear Autocare is a vibrant, highly successful brand with 130+ franchised outlets and plans for continued growth. The success has been due to a combination of rigorous adherence to the Goodyear franchise model and the values and professionalism of the franchisees who now know the commercial value of lifetime customers.
![](https://www.traffic.com.au/wp-content/uploads/2017/07/Goodyear-Autocare-medium-banner_960x540.jpg)
![](https://www.traffic.com.au/wp-content/uploads/2017/07/Goodyear-Autocare-medium-banner_960x5402.jpg)
![](https://www.traffic.com.au/wp-content/uploads/2017/07/Goodyear-Autocare-medium-banner_960x5403.jpg)
![](https://www.traffic.com.au/wp-content/uploads/2017/07/Goodyear-Autocare-medium-banner_960x5404.jpg)
![](https://www.traffic.com.au/wp-content/uploads/2017/07/Goodyear-Autocare-medium-banner_960x5406.jpg)
![](https://www.traffic.com.au/wp-content/uploads/2017/07/Goodyear-Autocare-medium-banner_960x5405.jpg)
![](https://www.traffic.com.au/wp-content/uploads/2017/07/Goodyear-Autocare-medium-banner_960x5409.jpg)
![](https://www.traffic.com.au/wp-content/uploads/2017/07/Goodyear-Autocare-medium-banner_960x5408.jpg)
![](https://www.traffic.com.au/wp-content/uploads/2017/07/Goodyear-Autocare-medium-banner_960x54011.jpg)
![](https://www.traffic.com.au/wp-content/uploads/2017/07/Goodyear-Autocare-medium-banner_960x54010.jpg)
Related Work
Ready to transform your brand?