Rebuilding a Trusted Brand

Hendry Building Surveying Consultants is the largest privately owned building surveying firm in Australia. Having operated for over 30 years, the business is also one of the oldest, as prior to this, building surveying was a government responsibility. Headed up by industry leader Derek Hendry, they are the pioneers of the industry and today provide a comprehensive suite of building surveying and safety consultancy services.

Through the Traffic Workshop, it was discovered that Hendry’s pioneering approach to new products and services and steadfast commitment to best practice was a clear point of difference for the brand, resulting in their position as the leading provider of solutions based compliance and risk mitigation strategies for commercial building owners and occupiers.

Based on the essence The Vision To Protect and the values of best practice, knowledge, safety and commitment, the creative team crafted a new modern visual identity for Hendry reflective of their leadership position. The new concept for the brand identity comprised a new master-brand logo, sub-brand logos, visual language, colour palette, typography and tone of voice, which were applied to all branded communications including corporate collateral and signage, posters and way finding for the new offices.

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