The Croft
Unlock a rare find
Background
Traffic was appointed by McGrath Special Projects to launch a new development in Beecroft NSW. The suburb is renowned for its large homes and leafy setting, so a medium density project was an unwelcome addition to local residents.
Strategy
Traffic created a campaign strategy that helped the development to blend into the leafy Beecroft environment. The entire site was wrapped in a hedge, in keeping with the local area, and invited buyers to ‘Unlock a rare find’.
Solution
The launch campaign featured digital banners, brochure, display suite, DL mailer, floorplans, website and more, all in keeping with the hedge/green feel of the area.
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