Sunrise – Port Stephens

Where everyday is a holiday

Sunrise is a lifestyle community offering resort-style living for over 55’s. Located in Port Stephens, surrounded by pristine beaches, it provides the perfect retirement destination. Sunrise is one of Hometown Australia’s communities.

Traffic’s strategy was to leverage Sunrise‘s prime coastal location, showcasing bright colour tones inspired by a day at the beach and using aspirational and energetic imagery, to represent the active lifestyle offered.

Timed with the launch of the new on-site Sales Office, Traffic did a full refresh of the brand, starting with a new modernised logo and visual language. All the brand’s touchpoints were considered and a comprehensive launch campaign was planned and executed, featuring brochures, sales collateral, site hoardings, and digital assets.

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