• Traffic
    A proven Traffic methodology for creating new brands
    or transforming ailing brands. A rigorous, collaborative
    process that generates meaningful differentiation
    and paradigm shift strategies to conquer
    commoditized markets.

Brand Strategy & Planning

The Traffic brand equity audit process driving strategy.

Traffic has built an enviable reputation for developing branding and positioning strategies to achieve differentiation and increased market share, ROI and shareholder value. Our primary objective is to develop a brand image and brand experience that is dramatic, emotionally alluring and participatory to the defined target audiences. We then search for new and more effective ways of reaching people.

Traffic also specialises in campaign planning strategies. This involves creating a month-by-month plan to be rolled out over a 12 month period, so that you can see a clear forecast of the key campaign themes and promotions we will be employing for your business across multiple channels such as TV, radio, email, social media, microsite, mobile, in-store, street, and many more.


The Traffic transformation process.

With offices in Melbourne & Sydney, we can create and implement brand strategies and plans for organisations large and small around Australia. We work with each company on an individual basis to ensure the specific needs of their campaign are met accordingly.

Traffic has the proven experience, resources and capabilities to:

  • Arrest Market Share Decline
  • Reduce Discounting/Margin Erosion
  • Re-Invent Companies and Brands
  • Effectively Integrate Brand and Retail
  • Increase Sales and Market Share
  • Maximise ROI

Talk to the team at Traffic today about the best brand strategy for your business.





  • Mt Buller – Rebrand

    New brand strategy and creative direction to revitalise Mt Buller.

  • Goodyear Autocare

    Re-inventing Goodyear Auto Service Centers.

  • Teachers Mutual Bank

    Transforming Teachers Credit Union to Teachers Mutual Bank.

Translate »