Riverbank Stockfeeds

Which Bank? Riverbank!

Riverbank Stockfeeds play in the highly competitive space against well established, major companies such as Reid, Irwin & Ridley.

We needed to establish a specific ‘space’ and persona for the brand which we achieved via our Brand Metabolism process. The brand promise was around Riverbank having the ‘right mix of experience’ based on their knowledge and understanding of the specific needs of their customers and their livestock.

We created a new brand identity and all associated materials, as well as a launch campaign under the ‘Which Bank?’ direction which went into press, outdoor and through all of the brand’s digital & social media assets.

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