Farizon

The Brief

Following a competitive pitch, Traffic was appointed as the lead agency for Farizon Australia, the next-generation electric commercial vehicle brand from global automotive giant Geely, and distributed locally by Jameel Motors. Our remit: launch the brand into the Australian market and build its presence across every touchpoint — from brand strategy and creative to social, content, communications and digital design.

The Opportunity

Farizon is part of the Geely Holding Group, which also owns Volvo, Polestar and Lotus. As one of the fastest-growing new energy commercial vehicle brands in the world, Farizon’s entry into Australia represents a major milestone in its global expansion.

Spearheaded by the Farizon SuperVan — an all-electric, highly modular workhorse engineered for tradies, fleets, and future-focused businesses — the brand is poised to disrupt a category long dominated by diesel incumbents.

Our Approach

Traffic’s engagement spans every stage of the brand journey—from foundational strategy to creative execution. By shaping a connected ecosystem of brand assets and communications, we’re building a launch platform that is both bold and considered, grounded in a deep understanding of audience, product and market. From positioning and visual storytelling, to tone of voice and digital experience, this end-to-end approach allows us to shape a consistent and impactful brand experience across every touchpoint that reflects Farizon’s ambition to lead the next era of commercial mobility in Australia.