Putting the brakes on retail decline

Brakes Plus was set up as a brakes specialist back in the 1990’s. In recent years, its’ offering had shifted to full service one, however, most consumers were unaware of this. Dramatic change was needed. New name, new logo, new essence. New beginning.

We needed to introduce a new brand that gave a ‘nod’ to the heritage of the existing business, combined with a promise of a modern new entity that is a complete offering for all automotive servicing solutions. Hence the birth of Auto Plus.

We named and created all elements for the new Auto Plus brand – from the core brandmark through to collateral, corporate material, store design, uniforms, vehicles, launch campaign.

Best overall visual identity (Transform Awards Asia-Pacific 2017)
Gold – Best visual identity in the retail sector (Transform Awards Asia-Pacific 2017)

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