Sealy Posturepedic & Queensland Ballet

Sealy has been a proud supporter of Queensland Ballet for a number of years and required a new marketing campaign and support material to be used across the Sealy brand experience and with Queensland Ballet external communications.

The idea was required to align with the new Sealys “Sleep Supported” positioning across all the brand communication experiences. The campaign strategy was positioned around both companies’ endless pursuit of perfection, innovation, style, performance, and artistic beauty in every production performance they undertake.

The campaign positioning was anchored in “Partners in Performance” which then was rolled out into a brand film and 3 key hero images. The production was shot on location at Queensland Ballet Studios and featured their dancers in three classic ballet poises “Lift” “Point” and “Swan” aligning precisely with Sealy’s new supported positioning “Sleep Supported”