Linc Townhomes
A Connected Way of Life
Background
With a heritage of over 50 years, Pomeroy Pacific are a Melbourne based property developer who has a long and rich history across residential, mixed use, retail, commercial and education. With the launch of a new townhome project in Cranbourne West – the first of this type that they had embarked upon – they wanted to partner with an agency that understood this space intimately. Hence the engagement of Traffic.
Approach
The location at Cranbourne West connects the buyers to every desirable amenity for modern and convenient living. Shopping, public transport, schools, golf courses and parks are all at one’s fingertips. Eastlink, Western Port and South Gippsland Highways are all within minutes, connecting the buyer to the rest of greater Melbourne with ease. This was the core thought that we wanted to amplify.
Solution
Introducing LINC – a play on the word link, and ‘inc’ (incorporated) to give a modern and urban sensibility to the location, with its sleek and contemporary design. This was expressed in the essence of the brand that we created for LINC, as well as the full suite of materials to launch the project – website, digital & social assets, collateral & brochures, signage & hoardings, billboards, sales centre and more.
