// 20 September 2017

Miss Universe Australia stars in new campaign for the Thomas Group

Traffic Brand Agency has today launched its latest campaign for Thomas – ‘The Finest Diamonds in the Country’.

Designed to reinforce the newly rebranded Thomas as the preeminent regional destination for the highest quality diamond jewellery – particularly engagement rings, the campaign promotes an exciting competition where customers can win the wedding of their dreams.


To launch, a TVC starring Olivia Rogers, Miss Universe Australia 2017 and new Thomas brand ambassador, will premiere tonight in regional areas during the first episode of The Bachelorette on Channel 10.

‘The Finest Wedding in the Country’ competition will prompt couples to enter on the website win.thomasjewellers.com.au and go into the running to win a wedding package up to the value of $50,000. The prize includes a diamond engagement ring and wedding bands up to the value of $20,000. The winners will also be able to bring their dreams to life with the help of a wedding planner and local partner vendors.

The latest campaign is an important milestone for Thomas and planning commenced at the start of the year.

“We wanted to launch the new Thomas brand with an extravagant campaign to further cement their position as the place to find the finest diamonds in the country. This new campaign and promotion strongly reinforced this aspect of the Thomas offering, and points to an exciting new future for the brand, still highlighting and celebrating their regional heritage.”Andrew Begg, Traffic Founder and CEO

All elements of the campaign were designed and executed by Traffic’s award winning creative studio, with the romantic, whimsical TV ad being produced by one of Australia’s most awarded production team (Zoom Film & TV), with A-list Director, Mark Toia, behind the camera.

“The result was an amazing piece of film that even exceeded our high expectations. And as always, Mark was a joy to work with.”

The multi-channel campaign and competition, featuring TV, outdoor, print, digital assets, promotional website, social media, in store activation and promotion launches today and will be running for the duration of 2017.

The campaign has already been featured in B&T and Best Ads on TV

Creative Director/CEO: Andrew Begg
General Manager/Strategy Planning: Jeremy King
Account Management: Karen Jarvis and Taz Pirbhai
Creative Team: Andrew Begg, Rob Quick, Bruce Paroissien and Matt Smith

Talent: Olivia Rogers, Miss Universe Australia 2017 (Management: Pink Tank Events)
Director: Mark Toia
Production: Zoom Film & TV
Photographer: Ben King

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