Traffic creates new game changing strategy for CSG.
CSG Limited is an Australian ASX publicly listed company competing against the worlds largest photo copying brands including Xerox, Canon, Konica Minolta and others. Traffic was briefed to transform CSG into a more formidable and profitable brand.
Traffic worked with CSG management to reinvent the companies retail marketing strategy with a new logotype, a new brand proposition and values backed by a new cultural mindset that gave CSG more authority and resonance with customers. The new brand was launched in January 2013. Results to date are extremely positive which confirms the Traffic philosophy of avoiding making small changes. Rather, make big changes to get big results in a competitive retail environment.