Traffic Launches Acclaim for Sealy Australia
Sealy Australia, the country’s leading mattress brand, has once again partnered with Traffic, this time to launch its new Sealy Posturepedic Acclaim mattress. The campaign stars American Ford Model Jaelynn Hinton and marks a bold step forward in premium sleep innovation.
Traffic shaped every part of the Acclaim brand: strategy, positioning, naming, identity and collateral. The idea behind it all is “Comfort fused with technology”, built on Sealy’s industry-leading research and development, its patented Coil System and the finest materials. The positioning line says it simply: “Innovation never felt so good.”
To show the technology, Traffic worked with CGI artists to render the systems inside the mattress, including React Support, Coil Comfort, Core Materials, Duraflex Base and Flex Cased. These visuals and animations sit at the heart of the campaign.
Traffic ran the talent search, shot high-end lifestyle and product photography, and produced a brand film, technology films, and 30- and 15-second TVCs for brand and retail. A full suite of digital assets covers BVOD, social and web, so Acclaim looks the same across retail and partner channels.
Acclaim is Traffic’s fourth major branding project for Sealy in six years, and it launches across Australia, Asia-Pacific and Europe.