Scream Visual

A signage brand that really makes a noise

Background
Skope Group is a retail fit-out, signage installation and property maintenance company that wanted to increase their market penetration of signage.

Strategy
Traffic recommended Skope Group set up a separate division with a new branding to specialise in signage and came up with a concept built around SCREAM.

Solution
This somewhat audacious brand name was at first greeted with skepticism but when logo designs and brand stories were evolved, the concept became an instant industry hit and grew rapidly.

Related Work

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