CouriersPlease

Background
CouriersPlease was lacking a consistent brand look and feel, resulting in adhoc campaigns that had no synergy.

Strategy
A new visual language was proposed, retaining the hero red and yellow colours.

Solution
Traffic created a new visual language for the brand, together with a style guide, that saw the new visual treatment applied across everything from business cards, to store fronts, to brochures.

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Traffic respectfully acknowledges the Traditional Owners of the land and waterways on which our offices are based – the Gadigal people of the Eora Nation (Sydney) and the Wurundjeri people of the Kulin nation (Melbourne). We pay our deep respects to Elders past, present and emerging, and extend our respect to all Elders and First Nations peoples across this land we now call Australia. We acknowledge First Nations peoples’ spirit, imagination and rich history of creativity that is an inspiration for us, and all Australians. We acknowledge the wisdom and strength of thousands of generations of First Nations peoples, as we begin our reconciliation journey. Always was, always will be, Aboriginal land.

Delivering brand synergy

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