Social Media Manager – Content & Community Management – Sydney

Traffic is on the hunt for a talent Social Media Manager due to Traffic’s continued success and immense growth. You are a forward thinker who understands how ideas are brought to life and enhanced through social channels.

As a Social Media Manager, you will take ownership for all social media activity for our clients’ brands, including the development and implementation of social campaigns and advertising, community management and content generation. You will ultimately be responsible for the growth and engagement of online communities.

A passion for writing and creativity is a must, as well as being well versed in social and digital trends. We are after someone that can understand the difference between the needs of our existing clients’ verticals so that you can optimise your strategy, content and responses accordingly.

Job Description
Working across both Melbourne and Sydney based clients, you will be a creative and strategic thinker that helps build communities, create content, manage clients and develop accounts.

Reporting to the CEO & Director of Communications, the Social Media Manager will be a key part of all the agency’s social media campaigns across our clients in a broad range of categories – primarily retail, property, hospitality, pets and homewares – as well as enhancing the agency’s own social media profile.

Key Responsibilities

  • Campaign Planning – Working alongside the account and creative teams to generate new ideas for social content to drive communications. Planning social content and maintaining the content calendar ensuring social media content is regular, relevant and engaging.
  • Content Management – Uploading all content to pages and understanding content performance to provide recommendations for continued optimisation of social content.
  • Community Management – Daily moderation of all relevant client and internal social media channels. Engagement across social platforms is key, and as part of this the Social Media Manager will need to respond to any commentary on the platforms in a professional and swift manner based on approved moderation guidelines. This is both across positive and negative commentary and in line with all brand guidelines. This will include ensuring all comments are of a standard which the brand would approve.
  • Blog Writing – Researching and writing blogs to generate creative and engaging content for Traffic and client websites.
  • Reporting – Working alongside internal agency teams for ongoing reporting and presenting of reports to clients.


  • Minimum 2 – 3 years experience in a similar role
  • Passion for and solid knowledge of social media platforms
  • Experience with creating content for all major social media platforms – Facebook, Instagram, Google+, LinkedIn, Twitter, YouTube, blogs etc.
  • Proficient in image editing and copywriting
  • A solid understanding of Social Paid Advertising across Facebook, Instagram, Twitter and LinkedIn
  • Ability to prioritise, meet deadlines and manage several projects at once
  • Solid understanding of data analytics, including knowledge of analytics software such as Sprout Social / Hootsuite, Google Analytics, Facebook Insights etc.
  • Strong, professional and creative communication skills
  • Ability to self-manage, be accountable, show initiative and meet deadlines
  • A can-do attitude and a willingness to further learn and progress within the social media space
  • Excellent presentation and time management skills


About Traffic

Brand Agency of the Year 2017 Melbourne / Sydney DrivenXDesign

Traffic is a full-service brand design agency specialising in brand creation and transformation backed by our design, advertising, strategic planning, direct response, digital, data analytics, creative and branded content divisions. Our strength lies in making brands healthier and wealthier, and our ability to help brands find and tap into new energy. Energy that fuels growth, powers big ideas and breathes new life into the relationship between the brand and consumers.

To apply, please send your CV to