Copywriter – Sydney

Job Description
Traffic Sydney, is looking for a Copywriter to join their growing Sydney team. This is a rare opportunity to join a dynamic retail brand marketer focused on supporting your personal growth and career development.

Traffic writers are responsible for generating the words, slogans and audio scripts that accompany advertising visuals. They work alongside art directors to conceive and complete effective advertisements. Advertising ideas, which typically contain an integrated verbal and visual concept, require both the ability to make an imaginative leap and an intuitive understanding of the public the advert is aimed at.

Our writers must understand the client’s brief; the concept determines the style and character of the ad. Copywriters must be able to write at length and paraphrase highly technical subjects. Advertising copy involves constant detailed revision and rewriting either at the request of the client or to tune up the communication.

Work Activities

  • Meeting with account executives to discuss the client’s requirements and core messages and target audience.
  • Familiarising themselves with the product, target audience and competitor activities in the market.
  • Brainstorming ideas and concepts for the visual and words with other members of the creative team.
  • Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts.
  • Writing various copy options, which may be presented to the client as a storyboard (a consecutive series of frames depicting the script and drawings that may be used).
  • Reviewing progress, modifying copy until the client is satisfied.
  • Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies.
  • Casting actors and models to appear in adverts.

The Role

Working within our Sydney team, you’ll be ready to demonstrate the conceptual skills, maturity and insight you’ve gained working on major retail clients, bringing it all to bear on a major home improvement retail brand.
Who we are looking for

You’ll be able to come up with the big ideas and solid thinking expected from a seasoned advertising creative, plus you’ll also be able to write and write well. We’re after someone who can deliver the right thinking and the right words across the entire path to purchase.

It would also help if you’re passionate about this business and ready to play your part in a fun team with a very supportive culture. Work hard, then join us on the balcony for lunch in the sun.

Why you should apply:

The chance to hone your skills on a big retail brand that’s still growing fast. You’ll be joining a collaborative team with strong, clearly defined culture and values. There is a focus on the client, but we’re also about your empowerment and development. 

You’ll be part of a family business that offers lots of support and opportunity.


To be considered for this role, you must have the right to live and work in Australia. 

We appreciate your understanding that only shortlisted candidates will be contacted and that due to the high number of applicants we receive, we are unable to reply to individual phone calls or emails.

No recruitment consultants, please.

Experience Guidelines

You will have at least ten years minimum experience in brand building at a tier one Brand Agency with consulting and/or client management across digital, company creation or transformation.

While the role is based in Sydney you will have the opportunity to generate new levels of passion and enthusiasm and introduce new strategic tools and thinking to Traffic offices in Sydney, Melbourne and new locations as we expand our footprint globally.

About Traffic

Traffic is a globally recognised brand transformation organisation founded by Andrew Begg in 2002. In 2010 our company and brand transformation business were growing fast so we created what is now the critically acclaimed Brand Metabolism process. When client prospects visit us many refer to our case histories and say “How did you do that? I want my brand to be like that?” Traffic is now recognised as a leader in the company and brand transformation organisationally, culturally, physically, socially & digitally and the Brand Metabolism process has now created many successful brands.

The future is infinitely wide and begging to be reimagined and Traffic is looking for people who have the courage to make their dent in what has always been. If you have optimism and passion to be successful personally, if you believe there is no limit to what you can achieve then we should talk. Our work is fuelled by connected thinking, challenging boundaries, and the power of digital redefining a connected world. Our people thrive because of the belief that it’s both our privilege and responsibility to usher our clients safely through the world of disruption and ensure their sustainability.

To sum up, we’re just a great bunch of people to work with

If this sounds like you, please email your CV and a brief cover letter and your folio