Funtastic Direct Response
Helping a fun brand gets serious results
Background
Through our interrogation of the Funtastic business model, we recognised a need for Funtastic to evolve the ‘traditional’ way that they were taking products to market, ie exclusively via ‘bricks and mortar’ retail channels. A new approach, where Funtatsic retained greater control and took the ‘direct to consumer’ path, was needed.
Strategy
A number of products were identified as being suitable for a ‘direct response’ selling approach, where the media strategy was reflective of this shift in philosophy, and drove consumers to the new Funtsatic e-commerce site to purchase directly.
Solution
The new shop.funtastic.com.au site was designed, developed and executed by Traffic. It recently launched and features a range of key products from the wide stable of brands under the Funtastic ‘umbrella’ – from Razor scooters, to cookwear (Lekue), beauty products (NoNo) and speaker systems (Audiocube) – all available exclusively at this new destination.
