Sustanability & Green Marketing for our future
As recently as ten years ago, sustainability was the mantra of only a small group of environmentalists who almost failed to communicate the message. Today, sustainability is a mandatory subject on the corporate agenda and household shopping list.
It’s not enough just to be fair and ethical, businesses must manage social and environmental impacts and turn these into opportunities. Because sustainability is forcing consumers to re-assess what a company stands for, rather than what it sells, green marketing is rapidly becoming a legitimate enterprise. Consumers are no longer duped into buying ‘green’ because now they read the fine print on the packaging and actually pay attention to green marketing strategies.
Corporate social responsibility and self-sufficiency has the power to be a new brand differentiator and motivator. Traffic is no stranger to the power of leveraging sustainability marketing and has already energised a number of brands to increase ROI and equity through green marketing.
Traffic advertising agency launched Green Pacific Energy which was one of the first renewable energy campaigns communicating the sustainability message. This expertise has also been applied to the tyre category through the development of the Greener Tyre Drive campaign for Beaurepaires. The success of this carbon credit green marketing campaign led to an 18% increase in tyre sales. Right now Traffic is working with Clear Solar and the result of their green marketing campaign has been the transformation of the business into one of leading solar companies in Australia.
Also specialising in branding strategy, brand loyalty, brand design, direct marketing, catalogue design, digital marketing & property development marketing
Here is a list of our services.
