Franchising

There are over 600 franchise organizations in Australia and Traffic has helped many to become the dominant players in their category. Traffic have an in depth understanding of franchising and the dynamics that make successful ones. We have the experience and capabilities to –

• Develop and test concepts.

• Create optimum branding & positioning.

• Design exteriors & interiors to fit branding/positioning.

• Help recruit franchisees and develop business models.

• Develop metro, local/regional campaigns.

•  Set up internal communications to inform, inspire and motivate.

Traffic has an impressive track record in the creation, development and transformation of franchise networks in Australia. Franchisor clients include Goodyear Autocare, Raine & Horne, Solace/TintaCar, House, TONI&GUY and Bristol.

Our skills and experience traverse the entire marketing spectrum from branding/positioning, brand identity, retailing strategies, customer experience and local area marketing. Ask to see our Brand Franchise transformation presentation.