Franchise marketing

We are hands on when it comes to franchise marketing.

We won our foundation client, Raine&Horne by working one on one with franchisees, together with head office. We’ve grown to become the franchise specialists, working with Goodyear Autocare, TONI&GUY, House, Perfume Connection and more.

A proven market differentiator and profit performer.

Traffic knows that company owned retail outlets rarely perform as well as franchisee owned outlets. So it comes as no surprise that Traffic recommends franchising as a route to market solution and differentiator for companies and brands that have lost their way against bigger competitors or price discounting.

In the past, the management team have been behind franchise success stories such as Bob Jane T-Mart and Solace Tint-a-Car, which are still using our creative decades later.

Our most recent successful franchise creation is Goodyear Autocare. Ranked in the top 8 in Australia by the Australian Financial Review after just four years in business. It is now a national network of 130+ outlets.

Local area marketing that gets results.
We’re hands on and work with franchisees and retailers to ensure marketing campaigns are relevant and effective. Click for more…

Local area marketing made easy.
We’ve worked with some of the biggest franchise businesses and retailers, and understand the importance of cost effective, strategically sound local area marketing campaigns. We also make local area marketing easy, so you can concentrate on the day to day running of your business.

Local area marketing campaigns.
Traffic Shop is the revolutionary new online LAM system that accelerates the success of franchisees, dealers and retailers by giving them instant access to customised and personalised master brand marketing resources to help them generate new customer engagement and increased sale/profits. Without reliance on head office.

The Traffic LAM system operates independently from the client head office infrastructure. Traffic, in fact, becomes the franchisee, dealer or retailer ad agency because they deal direct with us. And pay Traffic for work done, at the discounted Traffic Light rates, thereby relieving client marketing departments of administrative and time/cost waste.

With Traffic LAM, less is more.
When clients give us responsibility for LAM it becomes immediately evident that less of their time is spent managing hassles and their franchisees or dealers receive more for their money. At Traffic we have a dedicated LAM specialist that communicates with franchisees, dealers and retailers more often with less hassles which means our clients get more bang for their bucks where it counts – locally!

All LAM programs are customised, reviewed regularly and can be accessed by phone or email. Content is always current and linked to the master brand promotional calendar. There is less non compliance and more impact. Isn’t that what we all want!