Problem:
An ailing network with inconsistent branding, poor service delivery and no unique positioning.
Strategy:
Re brand, re position, re franchise & re train. Capture a new market segment (time poor consumer) with 120 new outlets.
Solution:
New brand name “Autocare”, new brand equity signal (Jack) backed by a “One stop shop” positioning and “We’ll keep you running” promise.
Results:
Concept launched in Queenstown NZ in February with 70+ new franchisees signed up & 18 stores refurbished with new branding. Goodyear launched the Traffic Autocare concept through 13 Asia Pacific countries.
Solution:
New brand name “Autocare”, new brand equity signal (Jack) backed by a “One stop shop” positioning and “We’ll keep you running” promise.
Results:
Concept launched in Queenstown NZ in February with 70+ new franchisees signed up & 18 stores refurbished with new branding. Goodyear launched the Traffic Autocare concept through 13 Asia Pacific countries.
