Problem:
Declining sales and brand health scores with a growing reliance on discounting to get results.
Strategy:
Restore Beaurepaires to #1 and “first call”. Update image/identity, colours, culture, personality.
Solution:
Contemporize the brand image, reduce discounting by enhancing the customer experience and make innovation a cultural priority.
Results:
Implementation of new identity and marketing strategy commenced in April, 2007 with positive responses to culture change programs. New advertising and promotional campaigns are currently exceeding sales expectations.
Since winning the Beaurepaires account in 2005, Traffic has completely reinvented the brand. From designing new store exteriors and interiors, to creating cut through strategies and retail advertising that gets results, to making tyres more female friendly, Traffic left no stone unturned to ensure the new Beaurepaires was an outstanding success. Traffic’s work for the brand has been rolled out across their 300+ stores nationwide and has been recognised at the Australian Catalogue awards.
Solution:
Contemporize the brand image, reduce discounting by enhancing the customer experience and make innovation a cultural priority.
Results:
Implementation of new identity and marketing strategy commenced in April, 2007 with positive responses to culture change programs. New advertising and promotional campaigns are currently exceeding sales expectations.
Since winning the Beaurepaires account in 2005, Traffic has completely reinvented the brand. From designing new store exteriors and interiors, to creating cut through strategies and retail advertising that gets results, to making tyres more female friendly, Traffic left no stone unturned to ensure the new Beaurepaires was an outstanding success. Traffic’s work for the brand has been rolled out across their 300+ stores nationwide and has been recognised at the Australian Catalogue awards.
