The Australian Mushroom Growers Association (AMGA) has appointed Traffic as their advertising agency to increase the consumption of fresh mushrooms by Australians.
The appointment of Traffic follows an extensive research program combining the findings of Pakes and Mobium research companies. AMGA confirmed that the organization is now implementing a new strategy to inform the public of the health benefits of eating just three mushrooms a day.
“We know our customers enjoy the great taste of Australian mushrooms but most customers don’t know of the health benefits. We’re confident that the new Traffic campaign will create the awareness that we need in a compelling manner” said Greg Seymour, General Manager of AMGA.
Andrew Begg, CEO of Traffic suggested “That it was now time to inform people that mushrooms are not only delicious and versatile, but are packed with a multitude of health benefits. A fully integrated campaign is in development and will be launched in Tasmania before being rolled out nationally”.The Australian Mushroom Growers Association (AMGA) has appointed Traffic as their advertising agency to increase the consumption of fresh mushrooms by Australians.
The appointment of Traffic follows an extensive research program combining the findings of Pakes and Mobium research companies. AMGA confirmed that the organization is now implementing a new strategy to inform the public of the health benefits of eating just three mushrooms a day.
“We know our customers enjoy the great taste of Australian mushrooms but most customers don’t know of the health benefits. We’re confident that the new Traffic campaign will create the awareness that we need in a compelling manner” said Greg Seymour, General Manager of AMGA.
Andrew Begg, CEO of Traffic suggested “That it was now time to inform people that mushrooms are not only delicious and versatile, but are packed with a multitude of health benefits. A fully integrated campaign is in development and will be launched in Tasmania before being rolled out nationally”.