CEO & Founder
GM – Melbourne
CEO & Founder
Andrew’s experience on both sides of the retail fence, as an agency art director and a client, makes him a rare breed. He spent the early years of his career at Saatchi&Saatchi, BWM and at Cossette in Canada, where he created award winning campaigns for Freedom, Tooheys and more. He then moved client side to work alongside Brett Blundy at Brazin Limited, where he launched Sanity.com (taking it to the No.1 entertainments and e-commerce site in just 6 months) and managed over TBA Sanity and Bra’sNThings stores. Armed with both retail and branding experience, and a passion to deliver a better advertising agency experience, Andy opened Traffic in 2003.
Austin’s impressive career in advertising has earned him the enviable reputation as an ‘industry stalwart’ (Australian Financial Review 2003). He has been the brains behind some of Australia’s biggest brands and memorable campaigns, including the launch of Sorbent, SPC Baked Beans & Spaghetti ‘For hungry little human beans’, Bob Jane T-Marts, and the transformation of the Spring Racing Carnival to name a few. He was the co-founder of successful 80’s agency Begg Dow Priday (which he sold to JWT). Next came Austin Begg & Partners which he sold to Lintas and took on the role of Managing Director. Austin has also worked in private equity and has helped to raise over $4+ million for the Cancer Council through his work with MotorOne. Austin joined Traffic as Chairman in 2004.
GM – Melbourne
Jeremy joins Traffic from Ogilvy where he headed up the BMW/MINI business. A true automotive specialist, he has an impressive track record in creating and managing a range of automotive brands over many years including Ford, Holden, Kia, Mazda and Peugeot. He also has an enviable reputation as a strategist which is a critically important factor in the Traffic brand transformation methodology. Jeremy is a great fit for Traffic’s clients and brings exciting new skills and expertise to the Traffic national management.
Sam’s career showcase features some of the world’s biggest brands and most sought after awards, including a Silver Lion at the prestigious Cannes Advertising Festival and a Gold Pinnacle (Best of Show) at the AFA Effectiveness Awards. She began her career as a copywriter at Clemenger Melbourne, where she was the head writer on retail clients including Coles, Kmart, Portmans, and Country Road. She then moved to Sydney where she created the successful Telstra Share Offer campaign at McCann Erickson, together with work for Coca-Cola, before she was called back to join Clemenger again in Sydney. Here she created award winning work for Twisties, Doritos, Sunrice, Hahn Premium Light and more. Sam joined Traffic as Creative Director in 2004.