TRAFFIC AND RICHARDSON&WRENCH SHARE THE SOLD FEELING

Richardson&Wrench has launched a new national digital campaign, which incorporates social media, to spread their new positioning ‘See what SOLD feels like’. Created by Traffic Sydney, the campaign will utilise banners and MRECs across domain.com.au and realestate.com.au, and will be supported by press in the SMH’s Weekend Domain section, a landing page whatsoldfeelslike.com.au, a Facebook page, plus local area marketing.

“We wanted an innovative campaign that was breakthrough for the category and encouraged people to interact with our brand, particularly the younger target markets,” said Peter Flynn, National Franchise Manager, Richardson&Wrench. The campaign encourages people to ‘Show us what sold feels like and you could win $10,000′ either via a photograph, drawing, song or video. Entrants upload their entry to Richardson&Wrench’s Facebook page and then encourage their friends to vote for their entry, to deliver a viral element to the campaign.

“The digital space is a big drawcard for people looking to buy or sell a home, so a digital campaign was an obvious and cost effective choice. The new campaign aims to create an emotional connection with home buyers and sellers, and will really stand out amidst the agent chest beating style agent advertisements online”, said Samantha Moore, Creative Director, Traffic Sydney.

The Richardson&Wrench campaign will run from 16th February, with entries closing on 31st March. Each office will support the campaign with their own marketing, including office posters, DL’s, school posters and press ads for local papers. Visit whatsoldfeelslike.com.au for more information.