Snow Australia

Traffic launches the So easy to get to. So hard to leave. campaign for Snow Australia at Warren Miller’s latest adrenalin packed film Dynasty.

The Queens Birthday marks the opening of the Australian ski season and also marks the first phase Snow Australia’s latest advertising campaign. Targeting ‘hardcore’ skiers at screenings of the extreme cinematic piece Dynasty. The work created by Traffic Melbourne pokes fun at our cousins on the other side of the Tasman with the intent of reducing the number of Australians frequenting the snowfields of New Zealand. The work leverages the insight that the excitement of planning a holiday can stand in stark contrast to the reality of holiday travel.

The campaign line “So easy to get to. So hard to leave” cleverly contrasts the aches and pains of travelling abroad with the ease and fun of skiing locally. To catch a glimpse of the latest work check-out Warren Miller’s Dynasty as it screens in capital cities and regional centres throughout Australia.