TRAFFIC LAUNCHES THE WIZARDS OF OZ. Design

OZ Design furniture has appointed Traffic to create an innovative strategy to reinvent their brand and the in store experience. The new campaign titled “Ask the Wizards of OZ” positions the furniture retailer as experts in Australian furniture design.

The “Ask the Wizards of OZ” campaign launches on September 1 nationally across a fully integrated campaign which includes television, magazines, radio and online, and features the company’s staff and furniture makers as the ‘Wizards of OZ’.

“Our people make our business unique. We have a team of passionate individuals who are experts in their field – they deliver quality furniture that’s designed for the Australian way of life. The concept that Traffic has created works perfectly with our brand, as our people are talented Wizards and that is reflected in the design and quality of our furniture,” said Trish Osborne, National Marketing Manager, OZ Design Furniture.

The “Ask the Wizards of OZ” campaign will also tackle the trend towards online buying – by reinventing the in store experience and promoting the benefits of getting good advice from experts. OZ Design stores across the country will be brought to life with cut outs of the Wizards, information leaflets, more informative ticketing, and a new jingle, which will also feature across marketing material.

Andrew Begg, CEO of Traffic said, “OZ Design is a brand which has huge potential.  The “Ask the Wizards of OZ” campaign is designed to improve brand awareness, cut through the sameness the industry is currently experiencing and entice people in store to get good advice and see just how good their product is.”

“Ask the Wizards of OZ” campaign – Traffic Sydney

Andrew Begg – National Creative Director

Samantha Begg – Creative Director – Sydney

Rob Quick – Art Director

Samantha Begg/Bruce Paroissien – Copywriters