Beaurepaires “Just 4 Fun”

Moving consumers from low involvement to high involvement is what the latest Beaurepaires campaign is all about. Instead of the usual discounts and price offers Beaurepaires has taken the initiative to provide their customers with entertaining and exciting experiences rather than simple discounts on a traditionally low involvement category. The “Just 4 Fun” campaign gives Beaurepaires customers a 12 months ‘Fun Pass’ a 2 for 1 offer to hundreds of Australian attractions after they purchase a set of four tyres.  It’s certainly going to challenge the category and get competitors to revaluate their current advertising strategies.